Media and advertising is one of the most fast-paced and constantly evolving trade sectors with developments such as:
- Rise of the Digital Platform – Companies and organisations are now, finally, giving digital marketing channels precedence over traditional media formats.
- Mobile and Tablet Boom – We are quickly (if not already) becoming a world of Smartphone (iPhone, Android, Blackberry) users and Tablet (iPad, Xoom, Galaxy Tab, Asus) carriers. This is changing the way we are accessing our information & news and businesses are running unique campaigns to these users.
- Social Networks as Search Engines – In the past few years, small and business technology firms began to use social networking more often in marketing their products and we are likely to see this trend become even more dominant.
The peace of mind that Credit Insurance provides, together with a gateway to skilled risk analysts who specialise in Media and Advertising, could prove an invaluable addition to your existing credit management processes. The access to up to date credit information from both within the UK and overseas always ensures that you are trading not only on reputation, but with the knowledge that insurers know and have met with your major customers.
With over 25 years experience working within Media and Advertising, Acumen has the expertise to tailor products to meet your individual needs, recommend the most appropriate insurer and address those issues which uniquely affect businesses trading in the Media and Advertising sector.