Grow your business through Credit Insurance.

How well do you know your customers? Credit Insurance underwriters would expect a very positive answer to that question, but substitute the word “prospect” and they may get a very different response.

In order to grow your business profitably good information is critical. In addition to understanding your own business strengths you need to understand your prospects reasons for buying and their ability to pay. It is a humbling experience for any salesman to find that the interest was only generated because the prospect was struggling to meet existing commitments to the competition.

The sources of relevant information are of course huge, emanating from a spectrum which includes trade specific sources at one end and credit reports at the other. Most credit information is based upon the information filed at Companies House and is available from companies such as Experian, Graydon, Dun & Bradstreet and Equifax.

Credit Insurers are among the largest customers for these credit reports along with other business news and information which is added to a stream of updates received from policyholders. The result is the most comprehensive collection of commercial information anywhere – all focused on guiding your sales strategy and paying you if they have got it wrong.